Brand Guidelines
Design Garden’s brand identity guidelines are to provide guidance on branding as well as proper usage of our logos, colors, and fonts.
Our Logo
Design Garden’s logo serves as the cornerstone of our brand identity. It fosters brand recognition, instills trust, and creates a memorable impression.
Main Logo
This is Design Garden’s primary logo that is used most often.
Logo Mark
The logo mark is only used on it’s own in small spaces where the main logo won’t fit.
Logo Color Alternates
When placing the logo on colored backgrounds or where pure black or white iconography are better suited, we use logo alternatives.
Safe Area
When using the logo, be sure to give it plenty of space.
Logo Violations
Make sure that the logo is solid black or white when using it on a color background. Also make sure the log hasn’t been distorted, is legible, and hasn’t been modified before use.
Color logo on a color background.
Logo colors were changed.
Distorted logo.
Logo is too small.
Typography
Typography plays a critical role in how Design Garden communicates our personality, values, and professionalism. It harmonizes with other design elements to create a cohesive and distinct brand image.
Aa.
Montserrat
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Aa.
Montserrat
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Brand Colors
SUNFLOWER YELLOW
Hex: #F99E22
RGB: 249, 158, 34
CMYK: 0, 44, 96, 0
MOSSY GREEN
Hex: #779C49
RGB: 119, 156, 73
CMYK: 59, 21, 92, 4
SHOVEL GRAY
Hex: #8E8E8E
RGB: 142, 142, 142, 142
CMYK: 47, 38, 39, 3
CHERRY
Hex: #F82F32
RGB: 248, 47, 50
CMYK: 0,94, 84, 0
HOLLY BUSH GREEN
Hex: #365f51
RGB: 54, 95, 81
CMYK: 071, 42, 67, 30
SCYTHE GRAY
Hex: #2B353F
RGB: 53, 53, 63
CMYK: 80, 67, 54, 50
Brand Colors
SUNFLOWER YELLOW
Hex: #F99E22
RGB: 249, 158, 34
CMYK: 0, 44, 96, 0
Cherry
Hex: #F82F32
RGB: 248, 47, 50
CMYK: 0,94, 84, 0
MOSSY GREEN
Hex: #779C49
RGB: 119, 156, 73
CMYK: 59, 21, 92, 4
Holly Bush Green
Hex: #365f51
RGB: 54, 95, 81
CMYK: 071, 42, 67, 30
SHOVEL GRAY
Hex: #8E8E8E
RGB: 142, 142, 142, 142
CMYK: 47, 38, 39, 3
SCYTHE GRAY
Hex: #2B353F
RGB: 53, 53, 63
CMYK: 80, 67, 54, 50
Writing
Typography plays a critical role in how Design Garden communicates our personality, values, and professionalism. It harmonizes with other design elements to create a cohesive and distinct brand image.
Voice
The voice when used in writing should be informative and inclusive. Seek to provide information, while addressing a broad audience.
Tone
Design Garden’s tone is creative and positive. It emphasizes our commitment to bringing website design to small businesses and helping to build their brands. The tone should also be inviting and encouraging, particularly when it mentions hiring Design Garden.
Style
The writing style is straightforward, but fun and approachable. It uses clear and concise language to convey information. It employs questions and answers to engage the reader and make the information easily digestible.
Overall, our writing should aim for transparency, inclusivity, and a positive connection with its audience, conveying a sense of commitment to our work.
Our Brand Guidelines
For the full Design Garden brand guidelines, download them using the button below. And if you need brand guidelines of your own, contact us!